The article from Fast Company highlights Baxter Wood, an eco-friendly rainwear brand, and its unique initiative to buy back old rubber boots. Founded by Kweku Larbi, who was inspired by his upbringing near Ghana's largest garbage dump, Baxter Wood focuses on sustainability by utilizing recycled and natural materials in its products.

Larbi's vision extends beyond creating environmentally friendly rainwear; it includes innovative social programs and initiatives, such as a sustainability education program in Ghana and the Buy Back program. This program allows customers to return their old rubber boots, regardless of brand, in exchange for a credit towards Baxter Wood products, contributing to the brand's mission of reducing waste and promoting sustainability in the fashion industry.

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